In 2022, video marketing is becoming more important than it has ever been in the past. As such, companies need to be able to adjust to the latest developments in the market.
However, many companies don't use video marketing to its fullest advantage. It's regrettable as they're not taking advantage of an effective way to connect with Internet users.
If you're still not convinced, check out this overview of the reasons in 2022, every company requires a powerful video marketing strategy.
The first thing to do is. Videos can help you earn substantial cash. Adding a video about your product to your website's landing pages could boost conversion rates by as much as 86%. Furthermore, the Treepodia staff has taken the time to make certain that videos work regardless of the niche that you use them in.
Videos can also directly lead to sales. Studies have shown that 74% of customers who watched an explainer video on an item or service purchased the item. So better start crafting your exciting product videos now!
If you consider it, the power of video isn't all that remarkable. Since vision is the most predominant sense. The majority of the information we receive from our brains is visual. Therefore, if pictures already enhance engagement dramatically, imagine how moving images can bring value to your business.
To make you more enthusiastic, 87% of video marketers say that video can provide a good ROI. Although video production isn't the most efficient or cost-effective job, it will pay off in a big way. Your smartphone can produce decent-quality videos already. Additionally, online editing tools are continually getting better and less expensive.
Another benefit you can take advantage of is that the videos you upload don't need to be flawless. It's the content that counts! The latest research indicates that people are mainly swayed by videos that do not sufficiently explain products or services. Design and quality issues and low quality weren't as important. It's safe to say that video is akin to pizza, even when it's not great. However, it's still quite good!
Trust is the foundation for sales and conversions. However, building trust is not an end-all-in-all. The entire concept of content marketing is built on trust and building long-lasting relationships. Don't sell and let people find you with relevant and valuable information.
Video can do it all. Videos can draw us in and spark emotions. When we think of celebrities in the audience, YouTubers are now the most influential social media persona to advertise your company's image. Therefore, if you're dedicated to marketing content, it is essential to be serious about video.
Promo videos can help build trust, too. Some consumers doubt buying goods and services from the Internet because they are afraid of fraud and swindling. However, effective marketing videos showcase your product in a conversational style. It creates a sense of an individual approach. That's why 57% of people report that they felt greater confidence to buy on the Internet.
Videos help increase the number of times people visit your site. That builds trust and shows to search engines that your website contains quality content. Moovly provides us with staggering statistics that show you are 52 times more likely to show first on Google with an embedded video on your site. Since Google is now the owner of YouTube and YouTube has seen an exponential increase in how many videos impact your ranking on Google.
Be sure to optimize your video on Youtube to be SEO-friendly. Create captivating descriptions and titles. Include a link to your website, your products, and services. Offer potential customers the opportunity to move on. Also, explore the possibilities of interactive videos to inspire actions more.
Mobile and video go hand-in-hand. 90% of users use mobiles to watch videos. Since Q3 of 2013, mobile video views have increased by over the 233% mark.
YouTube reports that the number of mobile users watching videos is growing by 100% every year. Because people love to stream videos while on the move and the number of mobile users is increasing, your audience for videos is growing in size.
Additionally, Google tells us that smartphone users are twice as likely as people who watch TV and 1.4 three times as possible desktops users to experience an emotional relationship with brands who show videos or advertisements on their smartphones.
The growing popularity of mobile videos is a sign that brands have to be attentive to people's individual experiences on their mobile devices. For instance, you can give consumers a more diverse selection of the content they view on their phones.
Are you planning to launch a new offering or service? Create a video to demonstrate how it operates. 96% of people have watched an explanation video to gain more information about a service or product.
That is the reason that 45% of companies that utilize video marketing say they have an explanation video on their homepage. Of those, 83% of them said that their homepage's explainer video proved to be effective.
Video content is an excellent way to learn and also simple to consume. Our lives are too hectic to take the time to look over lengthy descriptions of products or detail the details of services.
Customers today want to experience the product live. Video is among the main driving factors of the use of video in content marketing.
Video marketing can capture large audiences and works on multiple levels—even the lazy ones. You must ensure that you are not aiming only at the eyes but as well on the ears of your prospective client. Your competitive advantage gets double power!
Social media platforms encourage video content through their latest features. Facebook has introduced 3600 Video Live videos, 3600 Videos, as well as Lifestage (A Video-Centric Application for Teenagers).
Instagram has introduced 60-second Stories and videos, and Twitter also has Periscope. Also, YouTube has the status of second-most-popular social network worldwide.
In the context of social media, video marketers should be aware that people share their emotions and not just facts. 76% of people say they would be willing to share a branded video with their friends if they thought it was enjoyable.
So create fun, entertaining videos to encourage social shares. The ROI of emotions isn't exactly high; however, social sharing can help increase the number of visitors to your website and build your business from there.
The rise in the popularity of video is due to technological advances. Video advertisements are getting more affordable and accessible.
However, it is also easy to be able to reach people all over the world. The creation of marketing videos for your business demands creativity and an understanding of human psychology.
The combination of these two elements allows you to make truly great marketing with minimal expense.
Arousing, innovative videos can be distributed across the Internet within a couple of days and receive thousands of viewers. And that's the entire reason for video marketing: it is the only way to make creativity that will survive!
