John D. McDonald, the author of "NAP Consistency: Creating and Maintaining a roadmap to Your Success", has some good advice on what it takes to achieve search engine optimization success. For those who are new to SEO or just getting started, he has put together an easy-to-read guide for first-time or inexperienced website owners on what SEO really means and how one can achieve it.
Search engine optimization, also called SEO, is the process of improving your website's visibility and standing in search engines. By increasing traffic, visibility and ranking in search engines, one can increase the amount of revenue from online sales as well as having a more efficient website that is more user-friendly.
Also, Read: How to Optimize Local SEO for Multiple Locations
Many people think that SEO is all about tweaking and optimizing websites with link building and keyword density articles to drive traffic to them, but that is not all that is involved in search engine optimization. Although it is certainly important, there is more to it than simply using keywords in your URLs, Meta tags and titles.
NAP Consistency refers to a digital marketing strategy that includes consistent branding, messaging, online advertising and web content that support your business objectives. John D. McDonald states that the goal behind consistent digital marketing is to build brand loyalty, credibility and trust, which are critical to creating a successful business.
NAP Consistency refers to create a marketing plan and reaching your goals through various channels to include social media, online advertising, print and TV promotions and other traditional marketing tools such as radio and yellow pages. It is the unifying theme that gives these different tools and methods a purpose and a reason to exist.
John D. McDonald states that NAP Consistency is based on the knowledge that consumers respond well to the information that they can see, hear and use. NAP stands for: Natural Advertising, Online Advertising, Branding/Business Identity, Product Information and Customer Relationship Management.
NAP consistency is important for brand awareness
NAP consistency begins with building brand awareness through consistent branding, messaging, online advertising, printed and online content, physical business listings and telephone number and address consistency.
Consistent branding uses a consistent name, address and phone number throughout your marketing mix, which creates trust. NAP also incorporates an integrated E-mail system and website and a consistent telephone number and address to build your brand credibility and trust.
NAP consistency is important for consumer trust
Building trust begins by consistently building one's brand by establishing an overall image and presence in the marketplace. Businesses and organizations can take advantage of the power of social media profiles such as Facebook and Twitter to engage consumers and generate traffic to their websites.
The use of directories and NAP Consistency will help you increase your search engine rankings by adding additional content that is relevant to your business listings. The use of Google Maps, Google map templates and NAP maps will further increase your search engine rankings, which will drive more consumers to your website and build your reputation and credibility.
Also, Read: Digital Marketing Strategies for Small Business
If you are planning to launch a new local business and want to give it a go through a successful operation, the benefits of NAP consistency in SEO is undeniable. With one of the most experienced local search engine optimization (SEO) companies in Australia that has been operational for the last decade and a half, you are sure to get the best from the company.
With the expertise of a team of highly skilled and experienced professionals working on your website, you are more than guaranteed to get value for money. They know how to make your website stand out and be noticed by potential customers who make use of local search engine optimization.
Also, Read: How To Choose The Perfect Digital Marketing Agency
Ranking factor: One of the best benefits of NAP consistency in SEO is that it has consistently set the bar high when it comes to search engine rankings. Every business website is looked upon as being important and valuable. This is why more local businesses are seeking the help of such SEO companies.
Local search engine optimization is all about making sure that your website gets noticed by potential customers who make use of the local search. As such, when you have such a highly reputable company working on your website, you are likely to receive the best results in terms of traffic, which in turn means better conversions - and better business.
Affordable prices: Another one of the benefits of NAP consistency in SEO is the fact that they offer you top quality services and packages at affordable prices
You are likely to get highly skilled professionals who are well aware of what is necessary to make your website stand out among the numerous others offering similar products and services in the local search engine optimization industry.
They know how important it is to rank high in the search engines and do so consistently. This is the only way in which you can ensure repeat traffic and conversions.
Local SEO: Yet another of the benefits of NAP consistency in SEO is the fact that you are not just focusing on getting a good ranking in the search engines, but also ensuring that your website is used effectively by local consumers.
By making use of the unique features offered by the company offering this SEO service, you are likely to enjoy several benefits of having a website customized for the purpose. This is because such companies know exactly how your website should look and what will be most appealing to local consumers.
In addition, such companies have the expertise to ensure that your website is designed in a manner that will ensure it gets used regularly by people searching for local products and services.
A company like this will also take the time to ensure that you have all the tools and software you need to optimize your website and ensure that you get the best possible conversions. This includes things like link building, blogging, social networking and even article marketing.
With such a wide range of expertise and tools at your disposal, you can be sure to have the best chance of getting off the ground running and generating serious revenue. Of course, the best way in which to ensure success is to ensure that you choose only the most experienced SEO companies around.
Those companies which are accredited by the major search engine companies will generally deliver the results you desire in terms of helping you generate revenue.
Also, Read: How to Outsource SEO Services
When choosing a company for your website optimization needs, it is important to consider the benefits of NAP consistency when reviewing potential companies. By taking the time to consider the advantages offered by such a company you will be able to ensure that you have the best chance of providing your customers with high quality and effective websites.
Moreover, by choosing a company that is experienced and has proven its abilities through experience, you can be confident in the ability to entrust such a responsibility to them. This is because they are fully capable of delivering the best benefits of NAP consistency.
