If you want to increase your profitability in your online business, then the Competitor Keyword Research program is for you. By uncovering all of your competitor's top-performing keywords, you will emerge with a well-documented, proven blueprint for online success. No longer guessing which keywords generate the most visitors or conversions. In this article, you will walk through detailed competitor keyword research strategies that you can utilize to explode your profits on the internet. This article will provide you with the first two Competitor keyword strategies that are essential components of a profitable online business.
Before we get started, I want to clear something up. Most people make the mistake of using competitor analysis software to discover their competitor keywords. These programs are designed to discover your keywords' competing websites and rank them in order of relevance to the searcher's search query. This is not what you want to do. In fact, this is the opposite of competitive keyword research because these types of programs will often times send thousands of low quality, low converting traffic to your website.
1. Content Strategy: The first of our Competitor keyword research strategies is called the Content Strategy. This is the foundation of all of our other competitor keyword research strategies. With this content strategy, you will need to identify the top competitors in your niche and find out what they are currently working on. Once you have found out what their current content strategy is, then you need to build your own from the ground up. This content strategy will guide you to the exact keywords your niche is currently ranking for in the major search engines.
2. Backlink Study: The second strategy that we have for you is called the Backlink Study. What we are going to look at with this Backlink Study is identifying your top competitors and seeing what keywords they are ranking for in the major search engines. From this study, you will be able to pinpoint which of your main keywords is ranking well for that specific keyword. From the information, you garner from the Backlinks you should also be able to determine how many of your competitors are working on those keywords too. Once you have identified what your main keywords are you can start working on a content strategy to drive traffic to those keywords.
3. Organic Traffic Strategy: Our third Competitor Keyword Research strategy is called the Organic Traffic Strategy. This is the opposite of the competition strategy we just discussed. With Organic Traffic, you will not have to compete against the thousands of other websites that are ranking well for the same keywords. Organic traffic will allow you to naturally attract quality traffic from the search engines without paying a penny for AdWords. All you have to do is focus on highly relevant and popular keywords that have low competition with the higher up rank in the organic rankings.
4. Building Keywords Authority: For our next strategy, we will be looking at building your authority on the keywords by using proven methods like guest blogging and joining forums and other social media sites that are related to your niche. Once you have built up a good relationship with some of these sites and you gain their trust, you will want to start promoting your products only with their approval. Most people will not post something about something that they do not endorse on their main website or blog. Once they see you as an expert in your field, they will post to their sites or blogs with your endorsement tagged in the author box.
The 3 Best Tools for Using to Find Competition Keywords is like having an eagle eye in the sky because it will give you a bird's eye view of what's going on with your competition. How do you know if they're giving you good search engine positioning? They aren't going to be listing on the first page of Google. You won't get there by stuffing your site with keywords.
Google Keyword Planner Tool
The best way to get to page one of Google is by using the Google Keyword Planner Tool and doing a search for keywords with a plus sign. For example, if your competition is having a good year and their keywords are staying steady at around the same amount, find some similar keywords with a plus sign in them. For example, there are many keyword phrases such as: "how to play the piano" and "make money online." These will be great terms for your site.
After you have found these good SERPs, go back into the Google Toolbar and click on the down arrow next to "Top Searches." This will take you to the page where you can see the search volume last month. You should see how many pages of results are listed. If it looks like there is a ton of activity around a particular keyword phrase, there is a chance that your competition is pumping out a lot of content about that topic. However, that doesn't mean that your site isn't moving up in importance. Look at the second-page results and see what those keywords are being used to obtain a high search volume.
UTM (Urchin Tracking Module)
Now, what you need to do is find some tools to track and analyze this. One of them is a free tool called UTM (Urchin Tracking Module). This module will show you the keywords being used in the campaigns of your competitors. It also shows you how popular they are, which domain authority they have, which of their pages have the highest search volume, and what user intent they have. The UTM report will also tell you how much overall traffic they are getting.
Backlink Analyzer
One other useful tool that you should consider using is called Backlink Analyzer. With this tool, you can see who the backlinks to your competitor's sites are coming from and also who links back to your own site. This information is crucial when trying to get your website up in rank with the major search engines. There are several ways to increase your backlink profile, such as signing up for competition.
Once you've found several keywords that rank high in search engines, start optimizing your web pages to target those words. Use your main keyword as a prefix or suffix in your titles, in the anchor text of your links and in the file name of your site. Make sure that the exact phrase is contained in your titles, URLs and files. Also, change the names of your images and videos by renaming them to match the keyword you found. These actions together can boost your website's rank in almost any keyword category.
