Search Engine Optimization or SEO is the process of optimizing your website or blog so that it will be listed in the top results of a search engine like Google, Yahoo, and Bing. The more traffic you bring to your site, the higher the chances of making a sale. And that's exactly what an SEO expert does. But not all SEO experts are created equal. In fact, there are quite a few who are only out there to scam you of your hard-earned money.
You can ask some of your friends who happen to use SEO services to recommend one or two. Or you can ask them if they have worked with that certain expert. Another great way of going about it is by checking the website of the SEO expert you are planning to work with. Usually, they have a small site where they provide some details about themselves and their company. Look for information on the SEO expert's profile page or about the company itself.
You should also ask the SEO expert why he or she will be able to provide you with such great services. You need to know whether or not the company or the expert has experience when it comes to optimizing websites. Experience counts a lot. You wouldn't want to hire an SEO expert that hasn't optimized one website in the past. This is because experience is something that only those who have used it know.
Aside from experience, you should also take a look at his or her portfolio. An expert's portfolio is his or her entire portfolio that shows the projects they have done in the past. It includes both paid projects and free ones. This is one of the best ways of knowing how experienced the SEO expert really is.
Another thing you can do is read about the previous projects of the SEO company. You can check out the works of each of the sites they've worked on. Find out what kind of theme was used, what kind of keywords were used, and how the website was optimized. This will give you an idea of how the SEO company works and what kind of service they provide.
Try to contact the previous clients of the SEO company. If you are able to talk to them, you'll get better ideas on the type of service the SEO company offers and the quality of the work they provide. One of the best ways of knowing if the SEO company is legitimate is by talking to previous clients.
Last but not least among the many things to look for in an SEO expert in his or her personality. You should be able to get a feel for the person. Is he or she friendly at all times? Do you feel comfortable communicating with him or her? You should also know whether the SEO expert will be able to solve your problem personally or will he or she require you to solve it through some sort of support mechanism (websites, chat support etc.). Communication is very important between an SEO expert and his or her client.
Last but not least among the many things to look for in an SEO expert is the fee he or she will charge you for their services. The price will obviously depend on the expertise of the SEO company which you will choose. There are those SEO companies that offer SEO packages so that you can have access to a lot of services for a low price. You can also request a custom-made package, which would be ideal in case you have a website that doesn't really need to be optimized for search engines. A professional SEO expert will never reject your request for a custom-made package because he or she knows that it's a perfect one for you.
