When you are ready to launch your new website, the question you might be asking is SEO vs PPC. Both are forms of search engine marketing that are used to promote websites.
One of the most popular traffic avenues for many websites is search engines; here, you basically have two basic choices to improve your ranking: SEO or pay per click (PPC). Many internet marketers have found great, long term results by focusing their effort on a solid SEO program.
However, in recent times pay per click advertising has grown in popularity. In this article, I will outline the differences between SEO and PPC and help you determine which method should be your next move.
There are two major advantages & disadvantages to both SEO and PPC advertising. I will identify these pros and cons below.
Highest ranked in search results: The biggest advantage to SEO is that it targets the highest-ranked listings in search results. This greatly improves your chances of receiving traffic since the most visited sites are usually at the top. Also, many sites that receive high rankings have massive amounts of inbound links, which further boost their page rank.
SEO is very cost-effective: Another advantage to SEO is that it is very cost-effective. It also has some of the most efficient time management techniques on the internet. SEO can greatly increase sales conversions due to the high demand for targeted traffic.
SEO takes time to deliver results. Many times it can take up to weeks to start seeing results from SEO efforts. This is important because if you want to rank for a very competitive keyword you must be prepared to have some downtime.
Affordable: since you just pay when a user actually reaches your website, it can be the best value for money. You may choose to invest as much or as low as you like.
Targeted: you can pick your audience based on demographics like location, language and device.
Time investment: you are unable to just build your PPC campaigns and leave them. You should invest time into optimising and bettering to have the best results.
Expertise required: it can take some practice to create successful campaigns. Many businesses select to use a professional agency.
PPC usually does not provide as many opportunities for link building or backlinks. SEO provides great opportunities for creating backlinks since it takes time and effort to build a large network of relevant websites.
However, Google does not reward companies that spend a lot of money on PPC advertising. Brand Awareness Google tends to rank Google searchers more so than searchers from other search engines which makes SEO more effective when targeting specific keywords.
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