How to use Twitter for business marketing? Many people were confused when Twitter launched in 2006. Many people viewed Twitter as a glorified Facebook status-up update.
They were so wrong!
Twitter is not just about tweeting 280 characters. And Twitter is a platform that allows you to engage with your target audience and share news as it happens. The social media platform has grown steadily to 192 million monetizable users per day, including presidents, brands, and everyday people.
Are you curious about how to use Twitter for business marketing? You need to know about how to Promote Your Business on Twitter and the benefits of Twitter for business.
Suppose you believe your customer base and potential customers fit the profile of a Twitter user, and you can commit to tweeting regularly about topics that interest them. In that case, you might consider how to use Twitter for business.
Twitter can be used to complement other communication channels and has many benefits.
Twitter allows you to keep your followers informed about the latest information regarding your business, and it will enable your followers to communicate with you. Cinemas can use Twitter to communicate with their patrons, suggest new movies, and retweet tweets from experts and movie buffs.
Your followers can be encouraged to learn more by tweeting about new products or special offers, which could lead to sales. Tourism operators may offer discounts via Twitter, such as a "buy one, get one" promotion.
Twitter can help you liven up your image. Twitter allows you to share information about your company and its people. That gives your followers an idea of your business as more than a supplier of goods and services. Bookshops, for example, can tweet about their customers and use humour and quirky language to promote events, share links to interesting articles, and comment on literary awards.
Twitter doesn't require you to tweet, and you can search for topics and trends by following or following other tweets. Twitter works in real-time so that you can search for conversations happening right now.
Twitter allows you to find the most talked-about topics and lets you see what Twitter users have to say about you, your competitors, and your product category.
Many Australian businesses use Twitter and social media to solicit feedback, reviews, or comments online. This information can be helpful to both companies looking to improve and potential customers who are researching their purchases.
Twitter users can ask questions and get services through Twitter. That has been a significant advantage for a large telecommunications company, which offers a 24-hour response service for customer queries. Staff use their names and answer in a friendly, personal tone.
Twitter's business pages offer more information, including a Twitter guide to small businesses.
You can create a Twitter account in minutes for your business.
Enter your username, password, and email address on the Twitter website.
It is essential to choose the correct username. Most businesses prefer a username that includes the company name. It's a good idea if you have other accounts on social networks.
Consider what name you will use to make it easy for your potential audience to find and contact you. For example, should you emphasize your industry rather than your company name?
It's essential to build a strong Twitter profile for your company, and people will decide whether to follow you based on the information you provide.
Twitter will assist you in adding these details when you sign up.
Uploading a profile photo is essential. If you are a freelancer, you might upload a picture of yourself or your company's logo. People can easily recognize your business on Twitter by using profile pictures.
A bio should be included. You have 160 characters to tell people all about you and your business. You could say, for example, that you are an entrepreneur who is forward-thinking and able to manage work and family. Please keep it simple, direct, and straightforward. Remember that a personality attracts more followers.
Add your primary location. Be as specific as you can, as many Twitter users will be interested in following businesses and people within their area.
Include the URL of your company's website. You can also include links in your bio if you wish to add two links, one to your website and one to a blog.
You might see a protection option in Twitter's settings. Don't choose this option if you want to be heard and found by potential customers or contacts. That prevents you from having your tweets seen by the public, and only people within your network have access to them.
Twitter allows you to add a header picture. This image appears at the top of your profile page, and it can promote your brand, show products, or display other relevant visuals.
Your profile page should have a main header image, especially if people are using a desktop computer.
Sprout Social has a great guide on the correct image sizes for profile and header pictures on Twitter (and all other networks).
Twitter is about making connections - with who you follow and who you are following. Please do not get too attached to the number of followers you have, and it's essential to create a relevant network of people and businesses.
Twitter will provide suggestions on building your network after you sign up. These are some of the options:
Use the search function to find specific people and businesses. To find people who tweet about these subjects, you can search for them.
You can import contacts from your email address list to use the find friends feature. That is a great way to follow and find people you already know on Twitter.
Twitter will suggest people follow based upon what you tweet and who you follow. Although this can be a great way to find relevant people, it is not always accurate. You can also look for the Who to Follow option.
That is the most important of all. You can increase your Twitter profile by sending more tweets, making it easier for others to find you.
Tweets are messages of up to 280 characters. You can say whatever you want, but make sure it is interesting and pertinent. Followers will give you ideas for tweets.
It is time to use Twitter for business development. You should keep in mind several things that will help you create a Twitter business profile and maintain an audience.
Twitter was the first social media platform that used hashtags, searchable identifying words, and phrases that group tweets together. Users can search for these words to receive a list of all relevant tweets on Twitter.
It's a good idea for brands to grab onto a trending hashtag and topic. Then, add your voice to this conversation, especially if it's relevant to your industry. You can also create your hashtag and promote a discussion around the topic to make it popular.
Use hashtags strategically and sparingly. Too many hashtags can make a post feel unorganized, and it could be assumed that the post is spam. To avoid overloading your customers' inboxes, limit the number of tweets you send each day. A few well-crafted, relevant, well-placed tweets can do more for your brand than spam-tweeting low-quality content.
Let's continue on this note.
Like other indirect marketing channels like email, your primary goal should not be to sell anything but to offer value to your followers. Your primary goal is to increase traffic and convert more customers, but the content is about engaging your audience.
Your tweets should aim to accomplish one of these three things:
Entertain
Educate
Promote an idea
You can fit them all in one tweet of 280 characters if you manage it. However, it is still an achievement to nail at least one, and that should spark a conversation and keep your audience returning for more.
Twitter allows you to have fun and informal conversations with your customers. You can tag them in your posts, respond to comments, and conduct polls to encourage discussion and build a community.
Your Twitter-based marketing strategy must include more than new ads and promotions. Customers who feel that their complaints (or praises!) are being ignored can cause more damage than good by having a low-quality account. Are being ignored.
Remember that listening is just as essential as speaking. You can learn what other people think about your products and brand by listening to their conversations, and that will allow you to refine your message and address any potential problems.
Each brand has its voice and messaging. What's yours?
It's okay if you don't yet know, and you can improve and create your voice. Keep these things in mind:
Be unique: Customers need to have a reason for following you, and your account provides that reason. Share your thoughts and brand-specific content. You can reshare a post by quoting it and adding your spin. It can be boring to "plagiarize" yourself in all your marketing channels. You can distinguish your company's voice and personality by doing more.
You should be clever. People love humour and ingenuity, and people may be more inclined to follow a brand if they find it funny, inspirational, or thought-provoking.
Avoid being corporate: Twitter is for the masses, and Twitter is the best and easiest place to get rid of corporate jargon. Brands that are authentically them embrace people.
These are just a few ideas to expand your horizons beyond text blurbs. To give your posts some life, add polls, gifs, and memes to your posts.
Twitter is available for free, but you can pay to promote your brand. Twitter can boost a brand's voice in three main ways:2
Promoted tweets: Like Facebook, Instagram, or Google, you can discreetly promote ads that look almost identical to regular tweets in a user's feed. They have a "promoted" label at the bottom.
Promoted accounts: You can promote your account on Twitter, including the "who should follow" sections of a user's homepage and feed. Promoted accounts are targeted at users who share your brand's interests.
Promoted Trends - These are the most popular topics, but they are marked as "promoted." That allows you to reach a wider audience.
These services' costs will vary depending on the size of your business. However, the ROI can be substantial.
Twitter is the place to start conversations. And now you know how to use Twitter for business. It's an opportunity for businesses to expand their network, influence, voice, and reach.
These are the best practices to follow once you have created an account. Growth is unlikely to happen quickly if you are a small company, and you'll be surprised at how fast things change if you put in the effort and create a community.
