Are you thinking, How to Distribute Press Releases? If you have an excellent news story to tell, but nobody ever hears about it, you will go unnoticed, and vice versa.
Press release distribution has too many benefits for your business. Depending on the size of your business and on the budget you can spend on press releases distribution, different solutions exist. Here are four of them.
One solution to get your press release in the right hands can be to use the services of a PR agency. Indeed, they've got the experience and the contacts, making it easier to distribute your stories.
Public relations agencies are used to working with journalists and influencers. Most of the time, they know the right approach to adopt when contacting them. Many of these agencies offer to write the press release for you, increasing your chance of coverage as they usually master the codes of journalism.
However, this type of service comes at a price. For small businesses mainly, agencies are not always affordable. This option is more apt for medium-sized or large companies as they can afford to allocate a larger budget to PR.
Another inconvenience is that journalists don't always like working with agencies, especially when a small business.
Based on our experience and our conversations with journalists, more and more of them prefer dealing directly with the company's founder of the marketing contact.
Another option for how to distribute press releases is press release distribution services. That send your press releases to journalists, bloggers and influencers.
Most of the time, this type of tool, like JournoLink, enables you to select industry sectors and a geographic area for each press release you want to send out to match it with the relevant publications or people.
Some of them also allow you to select journalists according to the magazine they're working on. Press release distribution service is a lot more affordable than an agency.
Some of them are, however, more expensive than others. As the services offered are slightly different with each of these platforms, it's best to do your research to choose the one that fits your business best.
First, because it's one of the easiest ways to communicate with your audiences, build your brand profile and share your content.
But did you know that many journalists and bloggers use these platforms to get in touch with businesses?
Some of them even prefer this way as it is fast and easy, and they can find additional information in one click.
Research the people you need to target, follow them on Twitter and don't hesitate to send a direct message when you've got a story that could be of interest to them.
To increase your chance of getting their attention, regularly like, share and comment constructively to build a relationship.
Of course, there is always the option of managing your PR from A to Z, meaning that you can build your list of journalists and send out your press releases through your usual email provider.
If you want to opt for "how to distribute press releases", you need to have the human and time resources as it can take time to build a good list of contacts.
Nonetheless, it's the cheapest way to manage your PR. Invest the right amount of time researching the publications and the bloggers and journalists you'd like to target.
Your strategy could be very efficient as you would have a very targeted audience. The main inconvenience is that it can be tough to find contact details.
Indeed, as they receive thousands of emails every day, journalists and bloggers tend to hide their email addresses. For this reason, it could be worth paying for an affordable platform that provides you with contacts.
If you have contacts with influential bloggers or influencers who are likely to be enthralled by the newsworthy announcement within your release, you should consider mailing your information to them.
As journalists, they're always looking for new topics to discuss and share with their followers. Share your press release with them, and they might share your announcement with their followers.
When you approach influencers or bloggers in person, you shouldn't provide them with a copy of your official press release.
Instead, you should send a short message briefly outlining your announcement and ask them to contact you to learn more or ask if you could send them the statement.
Another option to reach bloggers and influencers is to utilize distribution services that send press releases to influencers and bloggers by targeting.
This can be more efficient because bloggers have decided to be included on this list because they wish to get press release notifications that include announcements similar to yours.
Images of press releases tend to be seven times more likely to get attention from the media than ones that do not have videos, and video content can increase your chances of being featured by 1400 per cent.
These numbers are because multimedia elements provide journalists with a more complete and compelling story to convey. Therefore, to improve your chances of getting coverage from the media, help journalists' jobs easier by incorporating graphics, images or video.
Remember that when you email an announcement to journalists individually, it is common to include a press release along with the accompanying multimedia. But, large attachments may frustrate recipients or get prevented by mail servers.
Search for a distribution provider which provides access to media outlets that can reach your target public. If, for instance, your audience is in line with what is typical for Twitter users, search for sites that offer press releases to industries or even location-specific Twitter handles.
If your target audience is local, consider using presses release distribution services targeted by location to local television and radio stations and print media such as local magazines and newspapers.
An effective press release with an engaging message is essential to landing the attention of the press. Not just does your press release have to be attractive. However, it should conform to the industry standard format and format.
Therefore, you may want to leave the task to experts and utilize a press release writer service to compose and format your press release for you.
In the end, the most effective methods for "how to distribute press releases" come down to strategies that make the work of journalists more efficient.
Selecting the best press release distribution service and focusing your release on tracking results, in addition to continuing the promotion after distribution, boosts the likelihood the release you choose to distribute will get read by the media.
That increases the chances the press announcement will be given attention and get more coverage after it's published.
