Social media platforms can put you in front of a large audience with 3.8 billion users. While it's great to get your content noticed by your audience, how do they interact with it? You have the opportunity to promote your products and services. Your posts will be competing against DMs from friends, family posts, and a stream full of dog videos. How can you engage your followers and grab their attention on social media?
This post will help you understand how to create engaging social media content and stand out among the rest. Let's first look at the anatomy and discuss how to make each element worth engaging with on social media.
Caption: Your audience will be attracted to your message with 150 characters (or 15 words). Your image or video should be described. You can also draw attention to your message with a question, statement, or headline.
Emoji: Use relevant emojis to enhance tone and visual interest in the caption.
Call to Action: You can ask questions to encourage comments or share a link to invite people to buy or learn more.
Mentions: You can increase your visibility by mentioning other accounts related to your post. You should say influencers if you include quotes from your blog, and you can tag them with a link and get a wider reach.
Hashtags: Use keywords that are relevant and topical to increase your reach. You can use many hashtags depending on the social media channel where you are posting. Here are some examples:
Images and videos: Use compelling, high-quality images or video clips to match the brand's voice.
To keep your audience interested and engaged, it is important to share many different social media posts. Every business goal can be met with a social media post. Knowing what your content should accomplish makes it easier to plan. Hootsuite suggests that you plan your social media content using the four content pillars of education, entertainment, inspiration, and promotion. You should keep your brand voice and style intact while changing the four pillars.
Because it is engaging and curiosity-inducing, educational content is one of the most valuable types of social media posts. It makes readers feel like they have gained knowledge, and they will return to your posts to learn more. That might also encourage readers to share their knowledge with others. This type of content can be in tips, FAQs, or Top Lists. That is your chance to create educational content about your brand and relevant to your audience.
It doesn't have to be funny to entertain your audience. However, when done right, it can be highly effective. Your audience will remember you if you consider this, and you'll also be more likely to return to your page to see new posts. Stories, behind-the-scenes and before-and-after posts are all examples of entertaining posts.
Your post should inspire and be memorable. Your audience will be motivated to take action and see things differently. That could take the form of a personal story, a social responsibility story, or a community.
These pillars are crucial for encouraging interaction and social media engagement. The final post is to guide them to the next steps. With a call to action, show your audience what you want. That could be: Shop now, click the link in our bio, and enter our giveaway. Leave a comment
Your social media posts should be creative. You'll get more likes and comments if you post photos that appeal to your audience. Use your photos. Stock images don't perform the same as genuine, relatable pictures.
Statistics show that visual posts get more clicks and shares than posts with only text. To increase the aesthetic value of your posts, you can use a mix of images, images with text overlay, or videos. Except for Instagram, you don't have to include a visual element in every post. However, it is essential to pay attention to how visuals impact audience engagement and adjust your strategy accordingly.
Did you know that visual information is remembered 65% more than text information? You can take the best evergreen content performing well and turn them into infographics and graphs. To create engaging content on social media, you can take critical points or quotes from your content.
Breaking down long-form content such as podcasts, online courses, or catalogues into digestible social posts is good. A detailed blog article can be transformed into a Top 10 list or a How-To article into Tips and Tricks. To better understand your audience, monitoring repurposed content's performance and making adjustments to future content is essential.
It is a well-known fact that customers search the internet for reviews before buying new products. The average buyer will read seven reviews before purchasing a product from a new company. Take the top reviews from happy customers and returning customers and make social media posts highlighting their positive feedback. It is one of the best ways how to create engaging social media content is to include customer testimonials.
Email marketing and social media go hand in hand. Your email newsletters can include social media icons that allow your readers to see more about what you're doing on their favourite social networks. That is an excellent way for your readers to click through emails and increase engagement with your email statistics.
Each blog post can include a share to social media icon. That is an excellent way for readers to share their favourite content with others, giving you a wider reach.
Stories are an excellent way for brands to connect with their customers and know them personally. There are 500 million Instagram Stories users and 500 million Facebook Stories users, and 62% of Instagram Stories users claim they found a brand new through stories.
Stories are a great way of creating engaging social media content. By adding stickers such as questions or quizzes to your stories, you can create meaningful engagements with the audience.
It can be hard to create engaging content on social media that is unique and memorable. You'll quickly see a rise in your brand awareness on social media if you can learn to communicate with your audience in a natural, approachable, and engaging manner.
Do you want a social media agency that delivers actual results and engages your audience? We can help with social media and many other things. To learn more about how we can help your business grow, schedule a complimentary business review. These insights can be used as inspiration. Let us handle the marketing.
