Creating an SEO strategy, or in other words, just designing, is something most individuals do not discuss very often within the SEO community. Even though SEO is constantly changing and evolving, the basics are still the same.
Creating an SEO strategy is all about defining, categorizing, and prioritizing your keywords. Why? Because you want to ensure that keywords you choose are in demand. And how can you be sure they are in demand?
keyword-rich articles: If you want to know how to create an SEO strategy and how to maximize the potential of your chosen keywords, let me give you some examples: Writing quality articles that focus on the keywords you chose, is by far one of the most effective strategies for increasing the search volume of a specific keyword. For example, writing a couple of quality, keyword-rich articles each week with the sole purpose of optimizing them for Google SEO will yield great results.
However, there are some things you need to consider before submitting your articles for SEO purposes. Do remember that your goal here is to increase your search volume, not to gain organic traffic. One of the best ways to do this is to utilize meta-tags or meta Titles in particular. A high page rank, or PR for SEO, can be obtained through the use of proper keywords and/or a properly optimized Meta-Tag.
Content optimization: The second aspect of your SEO strategy is the importance of content optimization. Content optimization refers to the process of tweaking the content of your website in order to make it more search-friendly.
You may, for example, want to optimize the title tags and meta-tags so that Google will find your site more frequently. In order to achieve this, you will need to do keyword research in order to determine what terms people are entering into the search engines when looking for the information you provide on your particular subject matter.
This term research is a very important aspect of any SEO strategy and it is oftentimes misunderstood by both new and experienced marketers. Remember that the search engines are not in any way determining what keywords your site should contain; they are only using them to categorize and organize the billions of web pages around the world.
Keyword research: In order to determine the accuracy of your content marketing efforts, it is important to do the proper keyword research and to make sure that you have done everything you can to optimize your site for the particular search term you intend to compete with. A good method for doing this, as explained in detail below, involves gap analysis.
Gap analysis is a term that refers to analyzing your competition's websites to see what keywords they have been optimizing for. By doing this, you will be able to tell exactly what type of keywords they were optimizing for, allowing you to easily pinpoint what strategies your competitors were using in order to obtain the top rankings for those particular keywords.
Create a plan of action to drive organic traffic: Once you have determined the most important keywords your competitors have been optimizing for, it is important to create a plan of action in order to drive organic traffic to your site.
One of the best strategies for doing this is using an SEO campaign or roadmap. A comprehensive and step-by-step strategy map will lay out the exact steps you need to take in order to achieve the results you are looking for.
A good strategy map should include the name of the page where each individual SEO goal will be located, a brief description of the goal, its objective, the target audience and its objective again, a list of links that will be helping you achieve that goal, and of course, the exact steps to take in order to reach that goal.
Meta-tags: Other elements which are very important to any SEO strategy are the meta-tags. These tags, as you may know, define the purpose of a web page and provide further information about the content on that page. And last but not least, your website's title and meta-tags must also be included in the strategy map.
