Are you considering how to conduct a digital marketing audit of your website? The digital marketing audit is the most effective way to have an accurate picture of your current performance, identify any critical issues, and identify areas that could be improved and grow.
But the objective of a digital marketing audit should not only be to highlight the areas of concern. It should also generate actionable recommendations that can be used to create an effective data-driven strategy to implement your various digital channels. Your suggestions should be tied to your business's primary objectives and growth goals.
Conducting a digital marketing audit can assess your marketing actions across all of your digital channels. Through regular analysis of your methods and their outcomes, You can tweak your marketing campaigns to increase effectiveness.
The audit includes thoroughly examining technical and user-created mistakes across your campaigns and platforms. These errors could get missed in day-to-day activities.
Resolving these problems through the course of your digital marketing audit will aid in reducing the effect they could affect the effectiveness of your marketing campaigns.
Every business has its objectives, audience and requirements, so what you do in the audit will be distinctive too.
Perhaps you're a small company, and you don't have paid campaigns. That's fine! Don't bother with that section. Maybe you track visits to patients' data within an internal application, which is also perfectly acceptable. Do not be afraid to include what you want and then remove anything that isn't needed.
This guide will cover the most critical areas to help you find the answer to "How to conduct a digital marketing audit of your website."
The most challenging aspect of conducting a digital audit is answering the right questions and deciding which data points provide the best answers and solutions. It's crucial to get information from as many sources as you can.
There are too many fantastic digital audit tools to mention the entire list here, so to simplify things, here are the top digital audit tools that we are frequently using for our clients:
Once you've established your short and long-term objectives, it's time to determine how you can evaluate the marketing results you're experiencing. Begin by conducting an SEO audit.
The SEO audit covers many aspects, such as technical website state keywords, on-site SEO loading speed, etc. We'll examine the most critical areas.
On-page SEO Audit: It was first conducted as an on-page SEO audit. That involves the examination of keyword density, meta description, image alt tags, header and title tags, sitemap.xml, robots.txt, and word counts.
It is possible to use built-in checkers that work with tools such as Ahrefs or Semrush. Be sure that there aren't any technical mistakes like 404 pages on your website--Google doesn't like them. You can use an online link scanner or Ahrefs to look over websites for broken links.
Website Loading Time: The second parameter, the next one, is website loading time. Website pages that load within 2 seconds have an average bounce rate of 9 per cent, while pages are loaded in five seconds have an average bounce rate of 38%.
Image optimization strategies can be achieved by resizing images, altering their formats, and even removing large videos and other media that influence the loading speed. Another option to address this issue is to contact your hosting service provider and inquire whether there are any issues with their end.
Utilize Google's PageSpeed Insights tool to evaluate the performance of your website and learn ways to improve your website's loading speed.
Content Optimization: Content optimization is one of the most beneficial investments you can make to increase the organic traffic you get. You must make a valuable piece of content that includes lengthy articles that have images and videos, helpful information, and links to authoritative sources. These non-simple content marketing techniques will help you create truly engaging and high-converting material.
Make sure you've optimized your content for SEO. That involves the addition of quick-win keywords to headings, meta tags, and the article's body. If you don't have a list with keywords you'd like to get ranked on, you can use the Google Keyword Planner to gather them.
A combination of ads and chat-based marketing is highly effective because a chatbot can clarify the doubts of the user who came onto the landing page from advertising and lead them to purchase.
If you are running paid ads, it is essential to conduct a PPC audit before connecting the chatbot. In this case, you must be aware of the following aspects:
Your target audience: Properly configured advertising lets you focus your budget only on the most relevant sections within the target audience.
That means more customers will be ready to buy and a better conversion rate. Therefore, the settings for targeting directly impact the effectiveness of your marketing campaign.
Keywords: When selecting the terms to use in the PPC campaign, you must consider the volume of searches, match types, and negative keywords to make your campaign more precise and efficient.
Landing Pages: Here, you have to ensure that your ad is pertinent to the topic and matches the information on the landing page.
You can conduct an audit of the quality of your marketing by making a checklist of the things you're doing well and then devising actionable tasks to improve your content marketing.
Content marketing is a fantastic method of increasing the amount of traffic and sales. Here's how to conduct an audit on your website.
Content marketing is an excellent option to increase the efficiency of your business. It's also among the most efficient and cost-effective ways to expand the number of customers and increase sales.
To conduct an audit, you need first to examine the present state of the health of your website's content. You must know which aspects are working and which aren't working.
The first thing to determine is the goals you want to achieve. Once you have a clear idea of what you're looking for, it's easy to put an action plan and assess the efficacy of all social media platforms.
The first step to selecting the right social media partner is to conduct the Social Media Marketing audit. You'll have to examine how your audience engages with your brand and determine how effectively each platform generates results.
Before you launch your marketing campaign, it's essential to be aware of your competition. An audit of social media is an excellent method to know the activities of your competition and what they're doing about it.
Your digital efforts might be working. However, that does not mean they'll remain effective, and you'll have to adapt and react to an update, technique tool, feature, or technique. We suggest you conduct an exhaustive digital marketing audit for your website half-yearly or once per year.
Consider the companies within your industry that genuinely excel in digital marketing. They're not just following but leading. Therefore, don't be afraid to look at the data and experiment with different things.
When it comes to how to conduct a digital marketing audit of your website, Submitcube's Digital Marketing Services team is ready to assist you. They help you in your marketing initiatives and help keep you updated on the most recent marketing tools and trends.
